Electronic Cigarettes International Group Launches National Advertising Campaign Behind FIN® Brand in United States

Electronic Cigarettes International Group Launches National Advertising Campaign Behind FIN® Brand in United States

Electronic Cigarettes International Group, Ltd. (OTCBB:ECIG), one of the largest electronic cigarette companies in the world and marketer of electronic cigarette and vapor products brands including VAPESTICK®, FIN®, Victory®, and VIP®, today announced that it has commenced a major new national advertising campaign behind the FIN® Advanced Vaping System in the United States. The campaign supports the expansion of the ECIG’s Advanced Vaping System “AVS”, one of the group’s most successful product launches in its history that has expanded to more than 30,000 accounts in both the United States and Europe.

The new multi-million dollar campaign supports the national distribution that the FIN® AVS has gained in less than 4 months since its initial launch, led by some of the largest pharmacy chains in the United States. The campaign which will run throughout the year, kicked off in late December with an initial wave running throughout the first quarter of 2015, and challenges smokers to try the great taste of FIN® as an alternative to smoking. National and regional radio comprises the bulk of the advertising effort, augmented by an extensive digital marketing and social media campaign, with extensive public relations in support of the overall effort. A large portion of the initial media investment is occurring in the first quarter of the year to build awareness and trial for the FIN® Advanced Vaping System in current retailers and another 15,000 planned outlets in national convenience store chains that begin distribution in the first quarter of 2015.

The Advanced Vaping System from FIN® is the first of its kind in vaping and is the only vaping system that comes with pre-filled V-tanks avoiding the hassle, mess and risk of filling standard vaping systems with open e-liquids. The system also comes with a larger universally compatible battery that provides greater vapor production relative to traditional vaping products and an ‘all-day vape.’ Not only is it an easier and more convenient alternative to other vaping systems, it provides both retailers and consumers the confidence and consistency eliminating any perceived concerns about handling open e-liquids.

Source: http://www.businesswire.com/news/home/20150105005316/en/Electronic-Cigarettes-International-Group-Launches-National-Advertising#.VKuyV_mUctQ